14+ Years of Success Establishing Strategic Partnerships, Devising Marketing, Promotion and Event Strategies, Inspiring Teams, Creating Value and Boosting Performance Through Visionary Leadership.

Fender Music Foundation Volunteer

Featured Panelist at CRS Summit

Pensado Awards

Featured Panelist at CRS Summit

Keynote Speaker at Marketron Symposium

Promoting House of Blues Event on San Diego Morning News

CAREER SUMMARY

• Passionate and results-driven strategic marketing and business development leader with a proven track record of achieving progressive financial targets by developing and executing short and long-range tactical marketing plans and programs. 
• Engaging communicator and relationship builder with expertise in devising targeted marketing strategies, developing brands, engaging audiences, fundraising, program management, setting short and long-term goals, providing leadership to day-to-day operations, building organization capability, contract negotiations, and team development. 
• Verifiable success in managing complex initiatives, creating value-added programs, improving organizational visibility, and exceeding financial goals. 
• Adept at creating branded content and its effective integration into multi-channel marketing campaigns. 
• Innovative thinker, who understands business beyond the numbers, possesses innate ability to drive brand strategy and develop multi-channel marketing plans to build awareness, engagement, and audience advocacy.

CORE COMPETENCIES

• Experience of more than 14+ years with progressively increasing responsibilities in meeting and exceeding client and corporate expectations within the digital marketing, advertising, brand partnerships, community outreach, and market research disciplines. 
• Ability to conceptualize, plan & organize brand building and marketing promotion events by developing unique communication mixes and astute media deployment for the brand. 
• Excellent understanding of the complex environment of funders, client/partner relationships, and community engagement and how all impact organizational success.
• Successful track record of personally developing and maintaining strong strategic partnerships. 
• Ability to conceptualize and develop key growth sales strategies, techniques, and action plans. 

PROFICIENCY FORTE

♦ Strategic Business Planning
♦ ROI Optimization & Impact Analysis
♦ Advertising & Promotions  
♦ Brand Strategy/Storytelling
♦ Budget Management
♦ Sales Management
♦ Partnership Development  
♦ Market Research & Data Analysis
♦ Community Engagement
♦ Branded Content Creation
♦ Strategic Partnerships
♦ Team Building Leadership 
♦ Marketing Communication
♦ Organizational & Planning Skills
♦ Excellent Interpersonal Skills

View Nicole Slater’s full resume on LinkedIn